Our new television commercial ‘Beauty and the Beasts’ will air for the first time today. The advert showcases the new R8 Spyder, our stunning V10-powered high performance sportscar.
‘Beauty and the Beasts’ is visually spectacular – it features 28 extraordinarily beastlike and clumsy cars, which contrast with the elegance and beauty of the R8 Spyder. The film, shot in London’s ExCel centre, uses the UK’s most skilled high-precision drivers and was created almost entirely from camera with very little CGI.
The film ends with the line “Mirror, Signal, Outmanoeuvre.”, which is a reference to the Spyder’s Audi Space Frame and magnetic dampers that give it the agility and poise to outmanoeuvre the ‘beast’ cars.
