A3, A3 Sportback and A3 Cabriolet MY11/2011 product changes

2011 will see changes across the whole Audi range. Subtle changes will take place such as, all badges being changed to just state just the engine type (TDI/FSI) and no longer the capacity (3.0 TDI).

Below you will find the more specific model specific changes for the A3, A3 Sportback and A3 Cabriolet models.

Model year 2011 (MY11) product changes to the A3 range include design enhancements, new standard and optional equipment, the introduction of the 1.2 TFSI engine and the addition of start-stop technology to the 2.0 TDI 170 PS engine.

New 1.2 TFSI engine

The new 1.2 TFSI engine will be available to order in the A3 3dr and Sportback from 25 May 2010. This engine has already been launched for the Audi A3 Cabriolet range.

The 1.2 TFSI engine will replace the 1.6 MPI petrol engines later this year – final production for 1.6 MPI is expected to be in early September (week 36/10).

We are currently awaiting the key technical data for 1.2 TFSI. This information will follow as soon as possible.

Engine change - 2.0 TDI 170PS now with start-stop

From MY11, the 2.0 TDI (170PS) engine will be the latest model to include start-stop technology as standard. This means considerable reductions in fuel consumption and CO2 figures, and lower VED tax bands.

All other technical data for this engine will not change.

Design enhancements

There will be a number of design changes to refresh the interior and exterior of the A3,
mid-lifecycle. Changes include a new diffuser for the rear bumper, chrome trim for door handles and chrome surrounds for front fog lights.

Exterior changes

Interior changes

Interior changes for MY11 include:

• Aluminium application for rear view mirror adjustment and power window controls
• Air vent trim edge in high gloss black
• New design S tronic gear lever

Left to right: Air vent trim edge in high gloss black, current S tronic gear lever, and new S tronic gear lever.

Standard equipment

Status	Standard equipment changes	Change to	Models affected
Change	Driver’s Information System (DIS) with efficiency program available on all engines	All models (excluding Standard trim)	A3, A3 Sportback, A3 Cab
New	New design standard ‘Sport’ alloy wheel 17-inch ‘5-arm-kinetic’ design alloy wheels (image below)	All Sport models	A3, A3 Sportback, A3 Cab
Discontinued	A3 ‘Sport’ alloy wheel 17-inch ‘5-arm’ design alloy wheels	All Sport models	A3, A3 Sportback, A3 Cab
New	New design standard ‘Black Edition’ alloy wheel 18-inch ‘5-arm rotor’ design in titanium finish alloy wheels (image below)	All Black Edition models	A3, A3 Sportback
Discontinued	A3 ‘Black Edition’ alloy wheel 18-inch ‘7-twin spoke’ design in titanium finish alloy wheels	All Black Edition models	A3, A3 Sportback
New	Technology package now standard	S3 and S3 Black Edition	S3, S3 Sportback

Optional equipment

Status	Option code	Option description	Availability	RRP (inc VAT)	Comments
Discontinued	CH7	17-inch '10-spoke V’ design' alloy wheel	A3, A3 Sportback, A3 Cab	-
New	C0X	17-inch ’10-spoke V’ design alloy wheel in high gloss finish (image below)	A3, A3 Sportback, A3 Cab	-
New	F41	18-inch ‘5-segment-spoke’ design alloy wheel (image below)	A3, A3 Sportback, A3 Cab	-
Change	7K6	Tyre pressure monitor	A3, A3 Sportback, A3 Cab	unchanged	Now informs driver which wheel has low pressure
Change	4ZM	Black styling package	A3, A3 Sportback, A3 Cab	unchanged	Also includes matt-black fog light trim and de-chromes door handles to body colour
Change	PS5	Bucket seats	S3, S3 Sportback	£2,000	Price change
Discontinued	3GD	Reversible load floor	A3, A3 Sportback	-

Paint, upholstery and trim

Status	Code	Paint colour changes	Models affected
Discontinued	9C	Garnet red	A3, A3 Sportback, A3 Cabriolet
Discontinued	9X	Dakar beige	A3, A3 Sportback, A3 Cabriolet
Discontinued	3W	Deep green	A3, A3 Sportback, A3 Cabriolet
Discontinued	Q9	Aruba blue	A3, A3 Sportback, A3 Cabriolet
New	1G	Volcano red	A3, A3 Sportback, A3 Cabriolet
New	Y7	Dakota grey	A3, A3 Sportback, A3 Cabriolet
New	1J	Tungsten grey	A3, A3 Sportback, A3 Cabriolet
New	S9	Scuba blue	A3, A3 Sportback, A3 Cabriolet

If you would like more information on the new specification changes, please contact our sales department on 01202 775050 or e-mail chris.ryu@oceanautomotive.co.uk

Poole Audi Open Season 13th-21st March

The clocks won't be going forward then, but at least you can put the interminable winter behind you. Audi's Open Season event is your chance to take advantage of some exclusive offers on our TT Roadster, A3 and A5 Cabriolet between 13 and 21 March.

Think of it as the first day of summer.

For more information visit www.audi.co.uk/openseason or call 01202 775050

A3 Cabriolet new engine!

An exciting new 1.2 TFSI engine will soon be available in the Audi A3 Cabriolet range. It is set to replace the already impressive 1.6 MPI engine and the price for the new 1.2 TFSI will be £490 below that of the current 1.6 MPI.

This is the 1.2 TFSI engine’s first appearance in the Audi range. It has start-stop technology as standard, and delivers significantly better fuel economy and will emit only 132g/km CO2 ensuring savings on Vehicle Excise Duty - savings of £140 for first year!

The 1.2 TFSI engine will also make its way into the A3 and A3 Sportback with even more impressive figures.

The new engine is available to order from the end of March, with the first customers taking delivery in June. However, if you cannot wait until then, the superb 1.6 MPI is still available with the value added Technik package and from the 13th – 21st March we will be running our Open Season promotion, allowing you to get hold of an A3 cabriolet from only £239 per month.

For more information on the 1.2 TFSI or our Open Season promotion call 01202 775050.

Scrappage – is time running out?

As an exercise in supporting a fragile market, the UK scrappage scheme is proving to be a fascinating exercise.

Customers buying a brand new car can obtain a £2000 allowance for their old car if it is over 10 years old and meets certain conditions. £1000 of this is funded by the government, the remainder by a combination of the manufacturer and dealer. Predictably, customers have been attracted to this in large numbers. Since 18th May, 134,400 new cars have been registered on the scrappage scheme. There will be plenty more orders in the system, waiting for cars to come through and be registered.

The scrappage scheme is capped at 300,000 cars, and it now becoming clear that this limit will be reached long before the planned expiry date of February 2010. Despite calls for the scheme to be extended, the government are insisting that when the 300,000th car is registered, the scheme will shut down.

It is for this reason that any customer considering whether to take advantage of the scrappage scheme needs to come to a decision quite quickly.

As for Poole Audi, we have been pleasantly surprised by the number of orders placed using the scrappage scheme. We have delivered 9 cars so far, and have another 10 on order and likely to be delivered on the new “59” registration plate which kicks in next month.

Predictably, our orders are mostly for the Audi A3 and A3 Sportback models. Bear in mind that you can buy a brand new Audi A3 for £15,265 even without scrappage support. Using the Audi scrappage deal, that same car could be sold for £13,265 – for a brand new Audi! However, the scheme applies across the entire Audi range, and we have sold A3 Cabriolet, A4 Cabriolet and even A5 3.0 TDI quattro models using scrappage support.

Still, this will not last long. Our guess is that our industry is now about two thirds of the way through the allocated support. There is still time to take advantage of this scheme, but do not delay – talk to our sales team now on 01202 775050.