Audi A1 Launch at Poole Audi - 19th November

On the evening of the 19th November, the fantastic new Audi A1 will be unveiled at our showroom. This event will be like no other and places are strictly limited. To reserve your place at the launch, e-mail chris.ryu@oceanautomotive.co.uk stating your name and address.

Fleet of electric Audi A1s create a buzz in Munich

Twenty A1 e-trons will be part of a pilot project in Munich to monitor ‘green’ behaviour. The 102 PS battery-powered ‘Mega City vehicle’ fleet will be up and running by mid-2011.
The ‘eflott’ project will form part of the ‘Model Region Electromobility Munich’ initiative sponsored by the German Federal Ministry of Transport. Two hundred newly installed charging stations will form part of the ‘power grids of the future’ according to Klaus-Dieter Maubach, member of the Board of Management of E.ON AG. The Department of Vehicle Engineering has developed a smartphone application that will monitor participants’ mobility behaviour. Experts at the Technical University of Munich will collate this information which will include how often they use buses, trains, bicycles, and their electric cars.

Rupert Stadler, Chairman of the Board of Management at Audi AG, said: “We hope that this fleet trial will enable us to gain broad insights into the behaviour but also the expectations of our customers regarding their dealings with electric cars. Of course, the data that we will collect are another aspect. This market and technology feedback will enable us to further expand our expertise in electrification.”

For more information on the A1 E-tron, click here

A1 beats core competitors in battle of the insurance bands

The new Audi A1 has stolen a march on its core competitors again – this time in insurance groupings released recently. Across the board, in diesel, low-power petrol and high-power petrol versions, A1s are classified in lower insurance groups than competing MINI and Alfa Romeo Mito models.

This gives Audi A1 owners another huge benefit to ownership. Those who have already obtained insurance quotes, may want to do so again now final figures are announced.

Details are in the comparison chart below.

Diesel Cars

Make	Model	CC		Rating 1-50	Suffix
Audi	A1 SE and Sport 1.6 TDI (105PS)	1598		14	E
Audi	A1 S-Line 1.6 TDI (105PS)	1598		15	E
Mini	Cooper D (112PS)	1598		18	E
Alfa Romeo	Mito JTDM (120)	1598		19	E

Petrol Low-power

Make	Model	CC		Rating 1-50	Suffix
Audi	A1 SE, Sport and S line TFSI (86)	1197		9	E
Alfa Romeo	Mito (95)	1368		11	E
Alfa Romeo	Mito Turismo Sport (95)	1368		12	E
Mini	One (98)	1598		13	E

Petrol High-Power

Make	Model	CC		Rating 1-50	Suffix
Audi	A1 Sport TFSI (122)	1390		15	E
Audi	A1 S line TFSI (122)	1390		16	E
Mini	Cooper (122)	1598		17	E
Alfa Romeo	Mito Lusso Multiair (135)	1368		18	E
Alfa Romeo	Mito Veloce Multiair (135)	1368		19	E
Alfa Romeo	Mito Cloverleaf(170)	1368		26	A

The new must-have Audi A1 for only £189 per month!

A little while ago I wrote about this new exciting car and emphasised the fact that getting one on finance was likely to be a sensible option. Well today my theory has been confirmed.

The Audi A1 is now available on the Audi Solutions package, an innovative way to purchase your new car. It is well known that the ideal time to replace your car is often at the 3 year mark. It is at this time that the cost of ownership starts to increase, the vehicle needs its first MOT, the manufacturers warranty expires and it is likely that the owner would also like to upgrade to the latest model. The Audi Solutions package gives the customer the flexibility to either change his/her car at the 3 year mark, or keep the car and pay off the balance.

The key to the solutions package is the ‘guaranteed minimum future value’. What this means is that Audi Finance will guarantee that your new car will be worth a certain amount at the end of the agreement and this also acts as an optional final payment, bringing your monthly instalments down. If you wanted to keep the car past this point then you pay the balance of the finance and the car is yours* and as the value of the car is guaranteed, even in a worst case scenario you will have nothing left to pay on your finance.**

I mentioned lower monthly payments before, but let’s look at the actual costs of buying a new Audi A1 on Audi Solutions. The model currently most in demand is the ultra efficient 1.6 TDI, which when upgraded to the Sport trim level comes in at £15,980. The customer would only need to put down a deposit of £3,174.73 to give them a monthly payment of only £189 per month. There are of coarse cheaper trim levels and engines available and the packages can be tailored to your ideal car and budget.

The deal doesn’t end there! When placing your order you have the opportunity to purchase a 5 year service plan. This remarkable plan covers the scheduled maintenance of the vehicle for up to 5 years or 50,000 miles (whichever comes first), for a one-off price of £250. If you buy your car on Audi Solutions, this £250 could also be spread across the whole finance period.

There have always been many benefits to the Audi solutions plan, but with the announcement of the Audi A1 finance offer, also came the introduction of some extra features to the policy. All quotes will include Free Personal Accident Insurance and Free Misfueling Insurance, both new additions to the Audi finance packages. There is also the option to take a payment holiday during the terms, allowing you to defer payments (1 a year) until more convenient.

For more information on the next big thing from Audi, or for a quote tailored to your own specification, please call 01202 775050 or e-mail chris.ryu@oceanautomotive.co.uk

* Providing payments are up to date and subject to £60 optional final payment fee
** Providing payments are up to date. Excess mileage charges apply.
# Finance subject to status. Finance under-written by VWFS.

Audi A1 Competition Line and Accessories

The Competition Line is a superb new range of options, dedicated to the new Audi A1. Options will be available to order from factory, or as a retro-fit accessory that can be fitted here at our centre.

The Audi A1 offers owners an exciting opportunity to personalise their cars – both inside and out – which is why a full compliment of accessories will also be available from launch, that fully compliment the unique design of the A1.

Factory Fitted Competition Line
There will be two competition line packages, exterior and interior, which offer the ultimate sports styling for the A1. The double-blade roof spoiler is also available as a separate option. Both packages are currently only available with the Sport trim level.

Exterior Package
The exterior styling package includes a body-kit that enhances the stance of the car, a striking double-blade roof spoiler, chrome tailpipe trims and 17" bi-colour alloy wheels. The full package is available from factory for £1,950. The double-blade spoiler is also available separately for £395.

Interior Package
The interior styling package brings together co-ordinated items from the competition line accessory range to give an even sportier feel to the A1’s cabin. The package includes exclusive competition line door handles, rear-view mirror, centre console trim, carpet mats, and air vent covers in high-gloss white. This complete package is available at a cost of £425.

Retro-fit Accessories
All items of the competition kit are available as retro-fit items to be fitted at our centre. If the competition kit is not for you, then you will also be able to change other elements of the car. These include air vent covers and even the colouring of the leather steering wheel and gear-lever gaitors.

Audi Sport Livery
The Audi Sport livery seen on the Geneva show car (see below), is being developed into a full accessory set that will be available to order next summer. This show car looks fantastic and highlights Audi’s sporting pedigree. The livery is based on that seen on the earliest Audi quattro rally cars, including one fittingly code-named ‘A1’.

Here at Poole Audi, we are very excited about the Audi A1. If you share our excitement and would like more information, call 01202 775050 or e-mail chris.ryu@oceanautomotive.co.uk

Audi A1 Service Plan – 5 Years Servicing For Only £250!

We are all excited about the new Audi, the Audi A1. It was voted the most exciting car of 2010 before it was even unveiled and this is for good reason. Audi are renowned for a high build quality and great interiors. This makes owning an Audi, very desirable, resulting in high-retained values and therefore making it hard for volume car buyers to experience the fastest growing premium brand. Until now!

The Audi A1 will revolutionise the way we look at small cars. Its biggest rival (technically its smallest), the BMW Mini has proved that small cars can be fun and exciting, but it comes at a price. The boot of the Mini is just too small for even the most experienced light-packer and the rear seats are really just for show – or for any bags that were unable to fit in the boot. This is an area where the new Audi differs. The boot of the Audi has a more practical 267 litres of space – granted not enough for the family’s Great Dane, but plenty enough for normal use and double that of the Mini convertible. Add to this, split folding rear seats as standard and a full size hatch back opening and the total boot space is actually 920 Litres, enough to take the dog to the vets and actually the same amount of room as the new Vauxhall Meriva MPV with both back seats folded down – now that is practicality! What’s more, a grown adult can get comfortable behind the wheel and then there is still enough room to get in the back seat without comedy contortion.

The interior is Audi through-and-through, with innovative new features that remind us what Vorsprung durch Technik really means (click here if you are not sure) and an endless list of customisable parts.

My advice to anyone looking to buy the next big thing from Audi, look at finance!

This car is hot property and as with anything in demand, used prices are sure to stay high, with people desperate to get hold of one, putting you in a great position at the end of your agreement. Maintenance is something that you will not have to worry about either, as Audi have today announced that they will offer 5 years servicing for only £250!

This amazing plan is based on the new Audi longlife service regime, but those who prefer the more traditional ‘fixed servicing’ regime can pay an extra £200 to include the extra services.

The benefits to you include:

• Convenience and affordability: servicing costs are taken care of by one affordable payment so there are no service bills to plan for. A courtesy car or collection and delivery service is also provided during every service*


• Comprehensive coverage – all scheduled servicing is taken care of, including brake fluid for five years or 60,000 miles (whichever occurs sooner)


• Full Audi service history for a car cared for by Audi experts, which not only means quality workmanship and a two-year warranty on parts and labour, but can help protect re-sale value


• The A1 Service Plan can be transferred to the new owner if a Service Plan customer sells his/her A1 before the five years/50,000 mile limit has been reached

The Audi A1 is available for ordering and the order-books are filling up fast. To reserve your place, call 01202 775050 or e-mail chris.ryu@oceanautomotive.co.uk

Electric Audi A1 unveiled

Audi has unveiled the A1 e-tron, an innovative electrically-powered design study based on the A1. The new study has taken centre stage at Europe’s first major motor show of the year in Geneva. The A1 e-tron is an innovative Mega City Vehicle (MCV). Like the previously unveiled e-tron sports cars, it is electrically propelled and has a range of more than 30 miles in heavy traffic. With a peak power output of 102 PS, the A1 e-tron is also fun to drive.

When the battery’s energy supply is exhausted, it is recharged by an exceptionally compact ‘range extender’ consisting of a single-rotor Wankel (rotary) engine and an electrical generator with a charge rating of up to 15,000 Watts.


This device gives the A1 e-tron an additional range of 125 miles. This means the vehicle's average fuel consumption is 148mpg and has CO2 emissions equivalent to only 45 g/km.

For more information call 01202 775050

Audi A1 Unveiled - First Official Pictures

Today marks the end of secrecy around the upcoming Audi A1. Set to rival the mini and with technology taken from the new A8, it will give the sector a premium shake-up.

The car is set to be officially launched at the Geneva motor show in March with the first customers taking delivery towards the end of the year. The misano red display car with it's silver roof 'contrast line' harks back to the metro concept car we first saw in 2007 and is just a hint of the many customisable elements of the new car.

Customisation is the key

With such a fun car, the aim is to make the car as individual as the owner. This is why Audi will give buyers more options than ever before to make every car truly unique. These include:

• Exterior paint - a large selection of exterior colours, solid, metallic and pearl effect paints on offer.


• Roof contrast line - the curve that runs along the roof line of the car can be changed to further add to the individuality of the car


• Black optics pack - both the interior and exterior of the car can be 'de-chromed' by adding the black styling package


• Alloy Wheels - with a range of alloy wheels from 15-17" and designs such as titanium effect, there is sure to be a wheel for every taste


• Upholstery - not satisfied with the usual Audi leather selection, there will also be options from the Exclusive line range allowing different colour stitching and centre sections.


• Air vents - even the air-vents inside the cabin can be customised with new colours such as wasabi green.

Economy class

In line with Audi's ongoing drive for lower CO2 emissions the range of engines for the A1 is even greener than the optional wasabi interior trim!

• 1.2 TFSI 86PS emitting only 119g/km
• 1.6 TDI 105PS emitting only 102g/km
• 1.4 TFSI 122PS emitting only 126g/km

Pricing is going to be confirmed with the cars official launch in March. However, it is likely that you will be able to get your hands on a new car (with a few toys) for around £14,000. Ordering opens in May and we are taking deposits now. To reserve your place, as one of the first to be driving the new 'must have' car, call 01202 775050 or email sales@poole.audi.co.uk