A4, A4 allroad and S4 range MY11 product changes

2011 will see changes across the whole Audi range. Subtle changes will take place such as, all badges being changed to just state just the engine type (TDI/FSI) and no longer the capacity (3.0 TDI).

Below you will find the more specific model specific changes for the A4, A4 allroad and S4 models.

Model year 2011 (MY11) A4 product changes will introduce subtle enhancements to standard equipment, new paint and upholstery colours and price changes for optional equipment

Standard equipment changes

Status	Standard equipment changes	Change to	Models affected
New	Acoustic windscreen - reduces outside noise using an additional layer in the windscreen	Standard equipment on SE trim upwards. Also on Standard trim when ordering Auto-dimming rear view mirror (4L6). Cannot be ordered as a separate option	A4 Saloon, Avant, allroad, S4
New	Energy saving tips feature in Driver’s Information System	Standard equipment on all models	A4 Saloon, Avant, allroad, S4
New	Misfuelling inhibition	All diesel models	A4 Saloon, Avant, allroad

New A4 SE price

From MY11 the premium for SE trim will increase from £1,000 to £1,200. Below you can see the new trim structure of A4 Saloon and Avant (changes are highlighted in yellow):

New option prices

Changes to cost prices and exchange rates mean that some options will have new recommended retail prices (RRPs) from MY11:

Order code	Option description	Availability	Basic RRP	RRP (inc VAT)	Change
	Metallic paint	All trim levels	£510.64	£600.00	+ £50
8T1	Cruise control	Standard trim only	£187.23	£220.00	+ £30
7X1	Acoustic parking system (rear only)	Standard trim only	£280.85	£330.00	- £25
7X4	Acoustic parking system plus	SE trim and above	£272.34	£320.00	+ £25
4A3	Heated front seats	All trim levels	£234.04	£275.00	+ £25
UH2	Hill hold assist	All trim levels	£55.32	£65.00	+ £20
6XK	Door mirrors - electrically folding	SE trim and above	£242.55	£285.00	+ £135
4L6	Auto-dimming rear view mirror	Standard trim only	£187.23	£220.00	+ £20

Paint, upholstery and trim changes

Status	Code	Paint colour changes	Models affected
Discontinued	3W	Deep green	A4 Saloon and Avant
Discontinued	X4	Stratos blue	A4 allroad
New	4U	Teak brown	A4 allroad
Status	Code	Upholstery colour changes	Models affected
Discontinued	ZW/SD	Silk Nappa leather in pearl silver	S4
New	SP/SQ	Silk Nappa leather in spectral silver	S4

If you would like more information on the new specification changes, please contact our sales department on 01202 775050 or e-mail chris.ryu@oceanautomotive.co.uk

Poole Audi Review of 2009

2009 – what a year!

Despite the pressure of the credit crunch, 2009 turned out to be a good year for Poole Audi.

We started well with the launch of the Audi Q5, a mid-size 4 wheel drive SUV. This car went down a storm at our showroom launch, and has been in short supply ever since. This will have proved a canny buy for anyone in 2009 because used car values remain high. It also provided an opportunity in the snows of February for Audi UK to run the press advertisement “an ad for the Audi Q5 – written by someone who drove one to work today”

The year finished with the surprise reveal of the new Audi A8.

This car is set to be launched in April 2010, and combines beautiful sleek, modern styling with impressive technology and driving characteristics. What’s more, our 3.0 TDI car has a CO2 figure of just 159g/km. Our nearest competitor is at 178g/km, so this is great indication of how a high-tech car with an aluminium body frame can also be incredibly efficient. We’re planning our launch event now, and can’t wait for this new flagship to the Audi range.


Bargain of the Year

We still can’t quite get our heads around the Audi S4. This is an exquisite and beautifully built sports saloon or avant. It has quattro four wheel drive and a powerful 3.0 litre V6 supercharged engine. It accelerates to 62mph in just 5.1 seconds, and still shows a combined fuel consumption of 29.1mpg. The car magazines are raving about the way it drives, and we love its subtle power and style. And the price? Just £35,375 – how can this car be such good value?

Dream car of the Year

No question – it has to be the Spyder version of our Audi R8 V10! We launch this car in April, and have already specified our showroom display car. It will be worth the wait, this car will look amazing!


Economy drive of the Year

The new 120 PS version of our Audi A4 – bear in mind this is a full size executive saloon which will comfortably accommodate five adults and with 0-62mph acceleration in 10.5 seconds is hardly an economy focused slouch either. When our sales specialist Jon Follows took it to a training course, he achieved 67 mpg on his trip. That’s a real world reading and indicates what amazing efficiency these cars provide.

Surprise of the Year

How the scrappage scheme wasn’t just about £5,000 Hyundai cars. We sold many more cars than we expected under this scheme, including some £30,000 plus coupe and convertible models.

Disappointment of the Year

Losing the 24 hour Le Mans endurance race to Peugeot was a bitter blow. In fairness, they should have beaten us last year, but superior organisation from the Audi team won the day. The French of course turned it into a national holiday style celebration. Audi declared themselves determined to come back stronger in 2010!

No-Brainer of the Year

Service plans – such an easy way to budget for servicing, with a monthly direct debit, your own pot of funds, and transferable either to your next car or to the next owner of your current car. In no time, we’ll all be paying for services this way.

Emotional moment of the Year

Selling Bessie, our 19 year old Audi 100 Avant. We used this car to compete in the “Bangers4BEN” charity challenge, a 1500 mile endurance event. Despite her age, and the 176000 miles on the clock, this lovely old car wormed its way into our affections.



Thank you of the Year

We’d like to thank all our customers and friends in the world of Audi. We appreciate your custom and your interest in the Audi brand, and we look forward to an amazing 2010 together.

Petrol Vs Diesel –The Battle Continues!

Since the dawn of the motor car, manufacturers have been constantly developing ways in which to give their cars the competitive edge. Some have focused on the fuel consumption, for others it has been the performance and recently we have seen the move towards lower CO2 emissions.

One could argue that the biggest battle in the world of motor cars is not between car manufacturers, it is between petrol and diesel! For centuries diesels have been seen as slow, loud and dirty while their petrol counterparts have been seen as fast and quiet but thirsty! Times are changing. Audi have won the coveted Le-Mans 24 hour race several times in a diesel race car. This remarkable feat of engineering is able to outpace the petrol rivals and while they are in the pits filling up with high octane fuel, the Audi is still going round the track.

I suppose you could argue that this blog should take note of the advancements in electric and hydrogen cars but when you do away with the classic internal combustion engine, you lose the car’s heart and soul. So for me anyway the battle is only two-way, at least until somebody comes up with a viable alternative!

Well today Audi have announced improvements in both their petrol and diesel engines, with a new ultra efficient petrol engine and an improved “clean diesel”. Typically diesels have always had the advantage when it comes to fuel consumption but the recent advancements in petrol injection are closing the gap fast.

So at the fighting in the corner for petrol is the new 1.2 T FSI engine in the Audi A3 and A3 Sportback. This clever new engine has the same power output as the 1.9 TDI and delivers a remarkable 51.3mpg combined. And this new engine, made almost completely out of aluminium, produces only 127g/km of CO2.

Today Audi have also announced a 3.0 TDI “clean diesel” for the Audi A4. This is the same powerful and smooth diesel that is currently on offer in the Audi Q7, but now with some new technology called Adblue. This innovative chemical breaks down the Nitrogen Oxide emissions into Nitrogen and water. Couple this with the new DeNox exhaust and you have a family car that is much kinder to the environment and can still hit 0-60 in just 6.2 seconds.

Who is winning? Well due to the higher cost of diesel and the new DPF filters fitted to most diesels you still have to do an above average mileage for it to have a real benefit, but it is in the lead for economy. These new advances in petrol engines are really making a mark and with better performance than the diesels they are sure to stay the fuel of choice for “petrol heads”.
Both these new engines will be unveiled at the Frankfurt Motor show in September. If you would like more information on these or any other Audi break-through why not phone us on 01202 775050 or visit http://www.pooleaudi.com/